500+ Million Producers
7+ Billion People
3+ Trillion Dollars

Farmer

The USDA estimates of every $1 spent by consumers on the agricultural value chain, only $.085 goes to the farmer.

Waste

The FAO estimates that in the agricultural value chain 33% of all outputs are wasted.

Intermediaries control power with a barrier around communication, marketing and finance, thereby separating the two key stakeholders; producers and consumers.

From the farmer to the consumer there can exist wholesalers, brokers, distributors, retailers, importers, exporters, sales representatives, and brands, many of which take excessive profits on top of their operating costs.

Producers Market is solving this age-old problem of producer exploitation.

We are digitizing, tokenizing and decentralizing the agriculture value chain.

By uniting producers on a smart value chain, and providing them with free digital technology and digital marketing tools it will unlock greater consistency, profitability and capital resources.

The smart value chain

The building of our smart value chain and the accompanying contextual database of producers and buyers is designed to consistently replace intermediaries with Producers owned platforms or transform the role of the intermediary from a profit maximizing center, to a transparent, cost-plus service provider to a united network of producers.

Designed for producer profit maximization and value chain empowerment.

Integrating a digital toolkit of innovative technologies to generate the greatest possible impact for producers.

Producers is focused on developing and providing profit enhancing technologies built around cryptocurrency, smart contracts, traceability, peer to peer financing, universal funnels, data analytics and social media so that producers can focus on producing!

Platform Pieces

1 ProducersMarket

Producers Market is the centerpiece of our Producers Token holding. It is the intersection point between consumers, wholesale buyers, and our producer members. It is where the smart contracts are created, information is uploaded to the blockchain, data is collected, and in the future where transactions with digital currency occur. It is the meeting point of energies and exchanges and represents the transition from the physical realm into the digital, and vice versa on an intimate global scale.

2 Farmtoken

Producers Token is building the leading platform for the tokenization and exchange of agricultural and natural resource assets. Producers Token works with its Producers Market members to solicit and vet tokenization opportunities. FarmToken currently is focused on three categories of tokenized assets:

  • Tokenization of a farm and/or facility asset that is already in operation.
  • Tokenization of a new or expanding farm and/or facility development not currently in operation.
  • Tokenization of a natural resource asset for regeneration and/or conservation.

Platform Functionality

Once a user makes it onto our digital platforms they are directed to either the Producers Market B2B or B2C sales platform or the FarmToken tokenized asset platform. Producers generates its profit margin from a .5% smart contract fee on all sales transactions, and from a 10% ownership stake in all tokenized assets developed on the FarmToken platform.

Our team has developed an eight step strategy for the implementation of our corporate vision.

Our Roadmap

Management team and advisors

Management Team

Keith Agoada

Keith Agoada

Co-Founder and CEO

Keith has worked in the supply side of the agricultural industry for the past decade and is the founder of Sky Vegetables. Keith’s passion for supporting producers is the initial inspiration behind the Producers Market platform.

Dermot Doherty

Dermot Doherty

Co-Founder and CTO

Dermot has spent the previous 20 years building proprietary digital platforms and systems which are being integrated into Producers Market. In the early 2000’s, Dermot served as a software programming educator at UC Berkeley.

Jeff Silver

Jeff Silver

CFO

Jeff has nearly thirty years of corporate finance, investment banking, merchant banking, consulting, and executive management experience. Jeff is the Managing Partner of Ridgeline Partners.

Daniel Martin

Daniel Martin

COO

Daniel has spent his career in finance, operations and business development throughout the US and Latin America, most recently as a partner of a value-add fruit processing facility in Guatemala.

Christopher Edwards

Christopher Edwards

CIO

With agriculture at the center of many of today’s existential crises, from the environment to health-related issues, Christopher feels it is incumbent upon us to direct more energy, focus, and innovation on solving such issues at the source in order for lasting, impactful change to occur.

Colin Stewart

Colin Stewart

Director of AgTech

Colin is a software engineer with expertise in distributed ledger technologies. Colin most recently founded a company which developed a technology platform to directly connect buyers and sellers of organic grains.

Eddy Hueso

Eddy Hueso

Product Manager

Eddy has been building digital technologies since he was a child, from software used to produce the visual effects in Star Wars to mobile applications to help manage the sustainable forests of Guatemala.

Jacqueline Evanoff

Jacqueline Evanoff

Humanitarian Alliances

Jacqueline Evanoff is the Director of Humanitarian Alliances for Producers Token. She is also Co-founder and Director of Humanitarian Technology development for Tachyon Aerospace and is a ambassador for the Great Green Wall Project through the M2E Network.

Alex Karzag

Alex Karzag

Project Manager

Alex has been working in project and product management with virtual technology teams around the globe for over a decade. He is a co-founder of the Pebble freelancer network and is developing a co-working network in San Miguel de Allende, Mexico.

Diego Bodart

Diego Bodart

Software Engineer

Diego’s passion and background are in Computer Science, Design and Philosophy. He is multilingual and multifaceted, born into a Latin American agricultural family on his mother’s side and a Swiss-Belgian banking family on his father’s side.

Max Cooper

Max Cooper

Network Relations

Max has spent his career developing and managing organic agriculture educational programs for college students. Max is an early stage cryptocurrency investor and enthusiast who provides valuable market insight for the Producers ecosystem.

Leonel Chavez

Leonel Chavez

Producer Relations and Sourcing

Leonel is a pioneering organic avocado farmer from Michoacan, Mexico, and has been pushing the envelope on organic and biodynamic growing practices for over 15 years.

David Green

David Green

Manager of Customer Relations

After his career as a mechanical engineer, David left the corporate office and worked as a science technician, ship’s engineer, and educator, often in remote corners of the world. David co-created the Michoacán Organics brand, which to date has sold millions of dollars of organic avocados into the United States.

Susan “Sun” Paulson

Susan “Sun” Paulson

Business Development

Sun is an admired organic lifestyle consultant, ecosystem conservationist, as well as a gem and flower expert. She provides deep connections to organic producers and brands in Hawaii, California, and beyond.

Strategic Advisors

Wendy Diamond

Wendy Diamond

Wendy founded Women’s Entrepreneurship Day to ignite women leaders, innovators, and entrepreneurs to initiate startups, drive economic expansion, and advance communities worldwide. She is also the founder of Animal Fair Magazine.

Dr. Aris LaTham

Dr. Aris LaTham

Global Ambassador

Dr. Aris is a world renowned Master Raw Food Chef and Educator. He is the founder of “Sunfired Foods” and Vegetarian Times Magazine voted him one of the top vegetarian chefs in the USA.

David Stark

David Stark

Media Advisor

Dave has held numerous senior titles and has extensive executive leadership experience across several of the world’s most recognizable media, marketing and communications brands. He has managed and inspired cross functional teams in developing and launching successful integrated marketing commutation solutions for many of the Fortune 500 companies.

Zachery Ty Bryan

Zachery Ty Bryan

Founding Investment Partner

Zach is the founder and owner of Lost Lane Entertainment. He is an actor, movie producer, and one of the early BitCoin adopters who has since invested into many other cryptocurrencies.

Christopher Robb

Christopher Robb

Co-Founder

Chris is a renowned brand designer and founder of New Barn, a non-dairy alternative company featuring innovative products including almond milk. He is also a partner in New Food Fund, a recently launched investment fund targeting the food industry.

Tim West

Tim West

Food Technology Advisor

Tim West is a renowned Slow Food chef turned Social Entrepreneur. He is the creator of The Food Hackathon + Forum as well as True West Ventures. In addition, Tim works on behalf of the Future Food Institute scouting new technologies and forging strategic relationships with aligned organizations.

Randy Cancellieri

Randy Cancellieri

Founding Investment Partner

Randy is a General Partner at Veg Fresh Farms. Veg Fresh Farms is a leader in fresh produce packing and distribution in the western United States. He is also the founder of both R.C. Trucking and RDL Express.

Barry Dorfman

Barry Dorfman

Financial Advisor

Barry is a highly seasoned investor and financial entrepreneur, currently the Founder & President of BLD Holdings, Inc, a single family office that invests in real estate, VC/PE, and hedge fund managers as well as providing consultancy services for other family offices.

Jim Apteker

Jim Apteker

Business Strategy Advisor

Jim is a highly sought-after mentor and advisor for both mature companies and startups alike in the food and beverage, restaurant, hotel and resort industries; specifically focusing on branding, operations, and profitability. Jim is the founder of Longwood Venues+Destinations, is on the Board of Directors of Boston University School of Hospitality Administration, and is an overseer of Boston University. His network, entrepreneurial success, and forward-thinking nature provide valuable insight and expertise to the Producers Market team

Join us in building a value chain of producer and consumer empowerment

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